Mobile Insurance Lead Gen
Many leading auto insurance companies like Allstate, State Farm, Geico and Travellers are buying pay per click ads through google, which are being displayed on mobile devices like the iPhone.
All of the ads that we saw drove users to standard web landing pages like the one above from State Farm. We believe that this is a poor user experience for the potential customer and probably a waste of money for the advertiser.
We recommend instead that the advertiser uses a mobile optimized landing page and mobile analytics so that they have the best chance of converting the visitor into a great lead.