AdMob Ditches Maximum CPC
Written by Claire Friday, 10 February 2012 11:17
Google announced on Wednesday that AdMob will be changing the way it handles its CPC bidding. They are removing the minimum bid and the targeting fees that drove us crazy. The new system will work similar to AdWords, enabling an advertiser to set a max bid of their choosing for the auction.
(Image borrowed from this site)
I'm curious to see how the quality scores (QS) will be generated. Will AdMob focus solely on CTR? Will in-app search queries develop keyword level QS? It would be great if their next developmental step lead to conversion tracking directly in the UI (not just for Android downloads). Perhaps CPA bidding could then be built into the platform.
All in all, I think this is a great move for Google. They are broadening their market, and making AdMob an accessible advertising tool for any budget.
Raising the Bar Code Bar
Written by Claire Thursday, 02 February 2012 16:03
Earlier today, I was listening to a webinar by Jeffrey Hayzlett, and one particular topic really caught my attention: SnapTags. I was honestly still in the impressed stage when it came to QR codes... but SnapTags simply blow QR codes out of the water.
2012 Mobile Spend: $2.61 billion
Written by Claire Thursday, 26 January 2012 16:05
eMarketer analysts announced that they were revising their forecasts for US mobile ad spend in 2012 – the new prediction is $2.61 billion! That's a 45% increase from their original prediction, and it's all due to Google's performance.
But what worries me is that advertisers are blindly throwing their money at mobile. In today's SMN Webcast about mobile call campaigns, nearly half of poll respondents had no idea what the ROI on their mobile campaigns was. And 11% said they were flushing their money down the toilet with mobile.
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