Written by Claire Thursday, 01 December 2011 14:35
Holiday ads, holiday ads, holiday ads.
They're all you're seeing these days, right? Are you sick of them yet?
(Image borrowed from here.)
Written by Claire Thursday, 17 November 2011 15:49
Are you working in a position that your education qualified you for?
The social norm today leads a strong majority of us to obtain college degrees, but there are few people pursuing careers that their education specifically qualified them for; especially in the modern marketing world. During a PPCChat back in September, the moderator asked how many of us were hired just to do PPC. Several answered that the only real criteria for the job was that "I really enjoyed it and was ready to learn."
Written by Claire Thursday, 10 November 2011 14:33
For those of you who know Google, you know that they set a very high priority for relevance. And that's where we all need to take a page out of their book.
Mobile presents a huge opportunity for advertisers and consumers alike, but it's incredibly important to understand how relevant your offering will be to a mobile user. How will it appear visually? I know we always hammer it into your head that you need a mobile page for your mobile offer –but the effort doesn't stop there.
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