AdMob Ditches Maximum CPC
Written by Claire Friday, 10 February 2012 11:17
Google announced on Wednesday that AdMob will be changing the way it handles its CPC bidding. They are removing the minimum bid and the targeting fees that drove us crazy. The new system will work similar to AdWords, enabling an advertiser to set a max bid of their choosing for the auction.
Microsoft and Yahoo! Alliance
Written by Kasey Thursday, 18 February 2010 19:00
This new alliance will involve a transition of Yahoo's operations and paid search platform to Microsoft. Resulting in Yahoo becoming the exclusive sales force for global search advertisers.
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