AdMob Ditches Maximum CPC

Written by Claire Friday, 10 February 2012 11:17

Google announced on Wednesday that AdMob will be changing the way it handles its CPC bidding. They are removing the minimum bid and the targeting fees that drove us crazy. The new system will work similar to AdWords, enabling an advertiser to set a max bid of their choosing for the auction.

(Image borrowed from this site)

I'm curious to see how the quality scores (QS) will be generated. Will AdMob focus solely on CTR? Will in-app search queries develop keyword level QS? It would be great if their next developmental step lead to conversion tracking directly in the UI (not just for Android downloads). Perhaps CPA bidding could then be built into the platform.

All in all, I think this is a great move for Google. They are broadening their market, and making AdMob an accessible advertising tool for any budget.