Written by Claire Thursday, 08 December 2011 14:17
Mobile direct response can be a tricky business. There are so many factors that play into conversion rates, and it would be totally impossible to reach a campaign's full potential without detailed data. You need to have a strong analytical tracking system from the get-go if you want to succeed.
Written by Kasey Wednesday, 10 February 2010 19:00
Many leading auto insurance companies like Allstate, State Farm, Geico and Travellers are buying pay per click ads through google, which are being displayed on mobile devices like the iPhone.
Written by Jason Thursday, 05 March 2009 19:00
I just got back from LeadsCon and even after multiple nights of little sleep and a red-eye flight back to Boston, I am psyched about the opportunities in the mobile lead generation space. I met with a number of lead buyers who are excited about trying their offers out in mobile and I hope that we can launch many of these soon.