Mobile Display Advertising - Where Should You Run on Google?
Written by Claire Friday, 27 April 2012 15:52
Last month I posted that AdMob was moving to the AdWords platform, and that we were excited. Boy was I wrong.
We had run mobile display campaigns in AdWords in the past... it worked for a while, but
Time For a Mobile-First Perspective
Written by Claire Wednesday, 18 April 2012 15:59
I just returned from HeroConf 2012, and one of the bigger questions in the Advance Mobile Marketing breakout sessions was:
"Should I send tablet users to my desktop or smartphone page?"
Is Mobile Being Stereotyped?
Written by Claire Wednesday, 14 March 2012 14:53
Yes, I said, "mobile." And I know what you're thinking. You instantly pulled up the mental image you keep of an early 20's hipster with their fancy iPhone case and their addiction to instagram. But is that who you should really be thinking of when I say the m-word?
There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone; 4.2 billion own a toothbrush. Yes, more people have mobile phones than toothbrushes. The reason I bring this up is
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