Mobile Web Growth
Looking back over the last year, we can see the mobile web’s potential.
Neilsen conducted a study of people surfing the web via their mobile phones. Neilsen states that there were 42.6 million mobile web users in July 2008, and in July 2009 there were 56.9 million. They saw a 34% increase year-over-year.
The graph also shows a growth in the women on the mobile web. It is said to be ‘dominated by men,’ but here we see a bigger increase in female usage than men. 43% of female growth compared to 26% growth for men in the year-over-year category.
I believe we can expect to see another big leap in number of mobile users by July 2010.
One thing I found really interesting from this graph was the 67% growth ages 65+ saw in the last year. This may just be proof that we will be able to reach this demographic on mobile pretty soon.
What do you think the future holds for mobile?